Our Story

With the aim to revolutionise the women's fashion industry, Miracle Lifestyle Limited (formerly Jealous Fashionwear Ltd.) was set up in 1988 in Mumbai by Mr Prem Gupta. As the founder of the brand JEALOUS(now known as JEALOUS 21) which is a well-known success story in the contemporary domestic apparel trade in India.

Now taking this illustrious legacy forward, TARAMA is a fashion house developed for the stylish women of today. Catering to the varied denim needs, TARAMA has denims for every style, every occasion, and every fashion sensibility.

With nearly 35 years of expertise in the women's fashion industry, through our detailed research and market understanding, we have successfully crafted high-quality, stylish products at attractive prices. So, when you shop from TARAMA, you can be sure that you are buying quality products from a trusted brand.

 We care for the earth. Hence, all our raw materials are ethically sourced and then consciously produced into our fine garments. Our factory is built to comply with the highest social international standards as stated by the United Nations guiding principles through Social Compliance audits as per SMETA standards which assures: No Child or forced , Minimum wage expectations are met and surpassed and all our employees have the Freedom of Association. Our employees are our family who empower us to develop beautiful and quality products for our esteemed patrons. We hope you get a chance to experience the comfort and the style of our wide range of products.